Books about Personal Development & Growth

A “Must” Read List for people who want to Level Up their Lives!!!

The Greatest Salesman of the World by OG Mandino

What you are today is not important… for in this runaway
bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls. According to the 1930 U.S. Census, Og Mandino was born in Natick, Massachusetts on December 12, 1923 to parents Silvio and Margaret Mandino, and was named Augustine after his paternal Italian grandfather.[2][3] Mandino was once the editor of his high school paper and planned to attend the University of Missouri’s journalism school When in the summer of 1940, before he was able to enter college, his mother died from a massive heart attack, he decided to work in a paper factory until 1942. Afterward, he joined the United States Army Air Corps where he became a military officer and a bombardier. He flew for thirty bombing missions over Germany on board a B-24 Liberator during World War II.[4] During this time, he flew with fellow pilot and movie star, James Stewart. After his military duties, Mandino became an insurance salesman. One wintry November morning in Cleveland, Mandino contemplated committing suicide. But as he sorted through several books in a library, volumes of self-help, success and motivation books captured Mandino’s attention. He selected some titles, went to a table and began reading. Mandino followed his visit to the library with more visits to many other libraries around the United States. He read hundreds of books that dealt with success, a pastime that helped him alleviate his alcoholism. It was in a library in Concord, New Hampshire, where he found W. Clement Stone’s classic, Success Through a Positive Mental Attitude, a book that changed Mandino for the better.

Cashvertising by Drew Eric Whitman

Barely one in a hundred business people knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-colour ads are up to 45 percent more effective than black and white. FACT! New York’s biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now – thanks to CASHVERTISING – you can, too. And it won’t matter one bit whether you’re a corporate giant or an independent trader. These techniques are based on human psychology. They work no matter where you’re located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don’t cost a penny to use. No matter what you sell – or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more; How to make people believe what you say; Sneaky ways to persuade people to respond; Effective tricks for writing magnetic headlines; What mistakes to avoid…at all costs!; What you should always/never do in your ads; Expert formulas, guidance, tips and strategies.